The digital age has arrived for everyone, in the personal or corporate sphere there is no longer any way to run to another reality. It’s a fact: who doesn’t transform will be left behind.
It is said that the Digital Era appeared in the Third Industrial Revolution, characterized as the information revolution, which appeared right after the Second World War, around the second half of the 20th century.
At that time, due to the great amount of operational and warlike research that the war demanded, countless prototypes of technologies that are common today were created. Thus, the marriage between scientific knowledge and industrial production made countless advances.
With such an evolution, many people were faced with the dilemma: Has the digital arrived to replace the processes we know or just to complement?
Well, since mankind exists, things, processes and even man himself have improved. Evolution exists to perfect and implement significant improvements. In the same way that the industry has not replaced agriculture completely, it has only modified, streamlining and refining its processes, the digital will not replace the industry. The digital has arrived to facilitate all sectors
Digital transformation is the renewal of ideas, actions and thoughts. We live in a moment where information is shared all the time, have you ever imagined what life would be like without the help of technology? It is it that allows us to store and memorize data, brings us closer to knowledge and information in real time.
Technology modifies the medium.
Much has been said about the “Digital Revolution”, “Information Revolution”, and “Communications Revolution”, but we have already reached a much higher point: welcome to the Digital Age.
The ways of working adapt and transform themselves according to the changing economic, social and cultural conditions. The organization of work that we know today is not the same as 5 years ago and will not be the same in 1 year. This is due to the exchange of information, to the emergence of new technologies and, especially, to the context experienced.
The digital processes on the companies and on the personal life bring aspects and characteristics sometimes antagonistic, but on the majority of them, complementary. Let’s take as an example the industrial production in its beginnings: all the work was done by workers, there was no machinery help and much less digital. Today, the reality is different but not antagonistic.
The complementarity of modern machinery to human service has made the processes much more agile and efficient than before, with less chance of mistakes, losses and high losses. In addition, production control increased and became much more assertive.
With all the changes in work organization, machinery and the arrival of the industry, many changes in daily life were noticeable, proving that technology is a factor of socioeconomic changes as well.
Many workers, employees and collaborators lost their jobs and their functionality, but at the same time that the extinction of some positions is imminent, new business opportunities and professions appear in the market.
The Digital Age emerges as a kind of catalyst, accelerating changes, pressing the traditional market and selecting those who are prepared to inhabit an increasingly digital world.
When we talk about technology in a medium that is still being explored, we need to think of an important word that defines a large part of the processes and obstacles faced: inconstancy. We need to be prepared to change. Always.
Times have changed and so have relationships between people. In the entrepreneurial environment this is no different. Today, with the easiness of information exchange and the proportion and quickness with which things change, it is necessary to be prepared to change according to the market uncertainties.
The first important facilitator is communication, which is responsible for the fluidity and good progress of relations between employees and customers. It is always necessary to maintain transparency so that there is agility and speed in commands and interactions. For this, we can count on the ease and accessibility of the countless tools that serve to improve communication. Another important step is to align what happens internally and externally. People need to understand the connection between the two means.
Secondly, there is the prioritization of investments in the right sectors and tools. A recent survey showed that 7.6% of the net income of companies and large companies was invested in the IT sector, which is great, since most traditional companies did not consider this sector as the most important. But is this enough? No!
More than investments in specific sectors, it is necessary planning and instruction, even more if it is a question of an insecure market that is still solidifying itself.
It’s necessary to get out of theory and dive into practice.
Adopting agile production methods is a good start. You have certainly heard of a method called Scrum, right? If you don’t know it yet, read this post and know how it can help a lot with your process performance.
With so many different terms, words and concepts, many people get lost in the middle of a digital transformation. You have to understand: changes do not happen overnight. Digital transformation is a structural change.
To innovate digitally it is necessary to first change the mindset, think about the client and transform sectors.
The creation of a website, the development of an app and the inclusion of the company in social media is not enough. Of course it helps, but it is not enough. It is necessary to change the organizational structure of the business, leave aside the plastered culture of the traditional market and be attentive to new technologies. For all this to happen, it is necessary to establish greater horizontality in internal relations, empower sectors and people, and debureaucratize processes.